LinkedIn is your new job search ally. Here’s how to use it to it’s full potential


To improve the chances of a recruiter finding you through your LinkedIn profile, it’s import to fill in as much relevant detail as possible. Employers want to know about your previous work, what your qualifications are and other’s opinions of your work ethic.

  1. Make your profile easier to publicize by creating a custom URL ( rather than a randomly generated, difficult to recall, code.
  2. Choose an image for your profile that presents you as approachable but also professional.
  3. Write a headline for your profile that stands out against the rest. Be specific about what sets you apart from the competition; showcase your value and specialty.
  4. Take full advantage of the Summary Space; bring attention to your work passions, key skills, unique qualifications and list the industries you’ve had exposure to.
  5. Include numbers and case studies that demonstrate your success when possible.
  6. Avoid including overused “buzzwords” as you want to display your individuality, not make your profile generic.
  7. Your LinkedIn profile should be used in the same way as your resume: highlight your best accomplishments. Flesh out your experience section with what you’ve done and how well you did it. But, unlike your resume, be sure to write in the first person and be personal. Really showcase your achievements and market yourself as a high performer.
  8. Include a current job entry, even when unemployed, in order to make yourself easier to find. Create a “dummy job” if necessary and follow it up with “in transition” or “seeking new opportunities”
  9. LinkedIn allows you to add photos, videos and slideshow presentations to your profile: take advantage of this feature as a picture truly can be worth 1,000 words. Add company websites, projects you’ve worked on, articles you’ve drafted etc. to give your profile a more multimedia appearance.
  10. Use the “Additional features” section: you can add if you speak different languages, take part in volunteer work, have different certificates. Something to make you stand out.
  11. Strategically request LinkedIn recommendations once a month and don’t be afraid to inform the recommended what you’d like them to focus on when writing. If you receive a recommendation that’s poorly written, you can easily hide it.
  12. Properly manage your endorsements: don’t overload your profile with outdated skills. You want the connections that land on your page to see only the most relevant skills.
  13. Update your status, professionally and strategically, ideally once a week.
  14. Use the new Publishing Feature to share your perspective on events in your field, weigh in on industry development or simply display your skills as a writer to get noticed. If you have a blog, add this to your profile.
  15. Demonstrate that you are engaged in your field and connect to people by joining relevant groups.
  16. You can tailor your privacy settings to remain discreet if you don’t want to let a current employer know that you are seeking new opportunities.
  17. Don’t forget to add your e-mail, or Twitter to your profile so it’s easier for potential employers to find you.
  18. Finally, perhaps most importantly, be enthusiastic. Display real interest and passion in what you do as this can be one of the most desirable qualities an employee can posses.

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