Email Marketing Specialist in Limassol (Hybrid)

DESCRIPTION

Our client, an Events Management firm and a comprehensive Marketing Agency, has a strong foothold in the fintech and financial services sectors. With a decade-long track record, they are the driving force behind one of the biggest corporate expos in the world’s premier B2B exhibition, known for pioneering services and top-tier quality.

As a certified standout in the Great Place to Work category, they cherish each team member, commending their abilities, and nurturing growth from within.

Benefits

  • A competitive compensation package based on experience and qualifications.
  • Discretionary Bonus Plan.
  • Comprehensive medical insurance coverage.
  • Maternity & Paternity Benefits.
  • Abundant prospects for personal and professional evolution.
  • Flexibility in work hours.
  • Complimentary lunch.
  • A generous leave structure including 21 days of annual leave, paid Sick leave, long weekend leave, and work-from-home options.
  • A motivating work milieu with ambitious and enthusiastic colleagues.
  • A challenging role within a multicultural company.

about the role

RESPONSIBILITIES

  • Devise and implement strategies and campaigns for email marketing to amplify customer engagement and loyalty.
  • Craft and oversee email marketing schedules, ensuring punctual delivery of pertinent content.
  • Innovate and execute responsive email templates, proficiently managing design, coding, and user experience optimization.
  • Skilfully segment email lists grounded in user data and behaviours, tailoring email campaigns for maximal impact.
  • Track performance metrics like open rates, click-through rates, and conversions, employing data insights for enhancements.
  • Conduct A/B tests and scrutinize campaign outcomes to pinpoint avenues for refinement.
  • Ensure adherence to email marketing regulations and best practices, including CAN-SPAM and GDPR.
  • Collaborate closely with cross-functional teams encompassing design, content, and client service, harmonizing email marketing endeavors with overarching marketing strategies.
  • Stay attuned to industry trends and email marketing best practices, incorporating them to elevate campaign efficacy.

basic information:

REQUIREMENTS

  • Holds a Bachelor’s degree in English, Marketing, Communications, or a related field.
  • Holds a proven track record as an Email Marketing Specialist, preferably within the financial sector.
  • Proficiency in leveraging email marketing platforms (e.g., Mailchimp, SendGrid, Campaign Monitor) and marketing automation tools.
  • Profound grasp of HTML and CSS, pivotal for email template design and coding.
  • Familiarity with optimal email deliverability practices, spam regulations, and email authentication protocols
  • Experience in email segmentation, personalization, and automation workflows.
  • Possesses an analytical mindset, proficient in interpreting data, executing tests, and making data-driven choices.

apply for this role

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