• Develop and lead our client’s end-to-end digital marketing strategy across all paid channels, including Paid Search, Display, Paid Social, Programmatic, SEO, and Retargeting.

• Plan, execute, and optimize high-performing digital campaigns across(but not limited to) Google Ads, Bing, Facebook, Instagram, TikTok, LinkedIn, X , and programmatic platforms.
• Build an integrated lead generation framework, leveraging analytics, audience segmentation, and conversion funnel optimization to drive high-intent acquisition.
• Translate marketing goals into actionable strategies that align with business objectives and growth targets.
• Implement and drive a data-first marketing culture, integrating digital analytics with business intelligence to generate actionable insights.

• Design and manage multi-touch attribution models to accurately measure channel performance and IT teams to evolve reporting frameworks, dashboards, and decision-making tools that inform marketing and business strategy.
• Oversee and collaborate with external media agencies, ensuring strategies are aligned with business goals, campaigns are executed efficiently, and performance targets are achieved.
• Lead the strategy and execution of global digital campaigns, ensuring maximum ROI, lead quality, and scalability.
• Continuously monitor, optimize, and A/B test ad creatives, landing pages, and audience targeting strategies to drive performance improvements.
• Manage and coordinate digital marketing campaigns and cross-functional projects, collaborating with key internal stakeholders — including Business Development, Product/IT, Compliance, Country Managers, and Regional marketing teams.