Social Media Management

• Oversee and manage the brand’s official social media channels, including Instagram, Facebook, LinkedIn, and TikTok where relevant.
• Plan and maintain content calendars tailored to each property.
  Craft engaging captions that reflect the tone and voice of a luxury brand.
• Manage online communities by responding to comments, messages, and guest interactions.
• Stay updated on social media trends and recommend improvements to boost engagement and visibility.

Content Coordination

• Organise and coordinate photoshoots and video productions in collaboration with external partners.
• Gather and curate content from hotel departments, including F&B, events, guest experiences, and seasonal activations.
• Carry out basic editing and formatting of content for social media use (e.g. Canva / Adobe tools).
• Ensure all content is aligned with brand guidelines and maintains a consistent visual identity.

Performance Monitoring

• Monitor and analyse key performance metrics such as reach, engagement, follower growth, and conversions.
• Prepare structured monthly reports on content and social media performance.
• Collaborate with paid media agencies to support campaign coordination (without direct execution responsibility).

Influencer & Media Support

• Track deliverables and ensure all agreed content outputs are met.
• Support the management of influencer collaborations and hosted stays.
• Assist in coordinating media visits and partnership activities.
• Internal Collaboration
  Work closely with General Managers and property teams to source relevant and timely content.
• Coordinate with Corporate Affairs & Communication teams to ensure consistency in PR messaging and brand communication.