Social Media Strategy & Leadership

• Lead and manage the overall social media strategy across Marketing, Events, and Group functions
• Develop clear social media plans that support business and growth objectives
• Ensure all social media activity is aligned with the Group’s brand and messaging
• Act as the main point of contact and expert for all social media matters

Content Planning & Management

• Oversee social media calendars across teams and divisions
• Guide content creation to ensure it is engaging, relevant, and high quality
• Provide clear direction and briefs to content, design, and marketing teams
• Ensure consistency in tone, style, and messaging across all platforms
• Support and guide social media planning for events and campaigns

Performance & Reporting

• Define and track key performance indicators for social media
• Monitor performance across all platforms and make improvements based on data
• Share regular performance reports with management, including insights and recommendations
• Continuously optimise content and strategy to improve results

Campaign Execution

• Plan and manage social media campaigns to increase awareness, engagement, and conversions
• Work closely with internal teams to ensure campaigns are aligned and delivered on time
• Support the promotion of events, products, and brand initiatives

Community Management

• Oversee social media inboxes and ensure timely and professional responses
• Build and maintain strong relationships with the online community

Leadership & Team Management

• Lead and manage the social media team, providing clear direction and priorities
•  Set goals and KPIs, ensuring alignment with business objectives
• Support, coach, and develop team members to drive performance
• Ensure high-quality output and strong collaboration across teams

Innovation & Trends

• Stay up to date with social media trends, tools, and platform updates
• Suggest and test new ideas to improve performance and engagement
• Create content when needed, including quick, real-time content