• Build and maintain strong relationships with clients, understanding their preferences and providing tailored recommendations.
• Assist customers in selecting wines that align with their taste preferences, budget, and occasion.
• Educate the trade on the company’s wine portfolio.
• Educate colleagues about the company’s wine offerings.
• Achieve the company’s sales targets through effective coordination with the sales department.
• Manage wine inventory and propose actions to address slow-moving stock.
• Monitor and report on sales trends and customer preferences to management.
• Organize and conduct wine tastings, both in-store and at special events, to introduce customers to new products and enhance their wine appreciation.
• Collaborate with marketing and event teams to create promotional materials and advertise wine events.

• Stay updated on industry trends, new products, and innovations in the wine world.
• Provide training and guidance to staff members on wine-related topics.